- Park, J., & Ko, D. (2024). The salience of less important product attributes. International Journal of Consumer Studies. DOI: 10.1111/ijcs. 13087
- Park, J., & Kwon, H. (2024). First come, first served vs. the draw: Perceived fairness in the new product purchase competition. Psychology & Marketing. 41(8),1735-1747. https://doi.org/10.1002/mar.22007.
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Park, J. & Unnava, H. (2024). A double-edged sword: The effect of brand self-regulatory messages on brand attitude in the US. Journal of Brand Management. https://doi.org/10.1057/s41262-024-00351-2.
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Ko, D., & Park, J. (2024). I play online games because I believe in a just virtual world. Journal of Media Psychology. https://doi.org/10.1027/1864-1105/a000438.
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Park, J., Zhang, M., Yoo, S., & Kwon, H. (2023). Breaking the vertical barrier: Effects of vertical direction and rotation of an English loan brand name one product evalution. Asia Pacific Journal of Marketing and Logistics, 36(5), 1084-1107. https://doi.org/10.1108/APJML-07-2023-0679.