양존
- 마케팅/외국인조교수
- 경영학 (마케팅) 박사 (Ph.D. in Business Administration (Marketing))
- 02-2173-2890
- John Yang
- johnyang@hufs.ac.kr
- 사이버관 C512호
세부내용
John Yang graduated with a B.S. degree in Management from Case Western Reserve University, obtained a M.S. degree in Management (Concentration: Marketing) from Purdue University, and received a Ph.D. in Business Administration (Marketing) at the University of Iowa. Since 2023, he has been serving as a professor at Hankuk University of Foreign Studies Business School. His primary research interests include Artificial Intelligence (AI), Consumer Behavior, Psychological Ownership, ESG/Sustainability, Product Design, and Consumer Desire. Currently, he teaches courses such as Marketing Management, Current Issues in Marketing, Global Area Marketing, and Principles of Business Management.
연구관심분야
- Artificial Intelligence (AI)
- Consumer Behavior
- Psychological Ownership
- ESG / Sustainability
- Product Design
- Consumer Desire
학력사항
- Ph.D., Marketing, University of Iowa
- M.S., Marketing, Purdue University
- B.S., Management (Minor: Economics), Case Western Reserve University
경력 및 활동
- Assistant Professor of Marketing at Hankuk University of Foreign Studies (2023-Present)