연구관심분야

•  Digital Marketing, Consumer Behavior, Marketing Channels , Gerontology

학력사항

• Ph.D, Marketing, University of Iowa
• MS, Hospitality and Tourism Management, Purdue University
• BS, Management and Economics, Aomori Public University

경력 및 활동

• 한국마케팅학회 마케팅연구 편집위원(2022 – 현재)
• 한국외국어대학교 Global CEO 주임교수 (2023 – 2025)
• 한국외국어대학교 Global MBA 주임교수 (2017 – 2019)
• Associate Professor of Marketing at Hankuk University of Foreign Studies (2019 – Present)
• Assistant Professor of Marketing at Hankuk University of Foreign Studies (2016 – 2019)
• Assistant Professor of Marketing at University of Pittsburgh at Greensburg (2013 – 2016)
• 대한경영학회 편집이

멀티미디어

[번역서]

• 더미를 위한 디지털 마케팅 (2018)

[연구보고서]

• 노년층의 디지털 리터러시 향샹을 위한 심리 마케팅- 상실감과 관성효과(2019 ~ 2020), 한국연구재단
• 충주법현단지 예비타당성 조사 (2022), KDI
• 서산남부산업단지 예비타당성 조사 (2019), KDI

주요논문

• Lee, J., Ko, D., & Choi, H. Y. (2025). Is the KKondae as a common psychological construct? Testing the KKondae scale with the US sample, and the preliminary study of predictors and consequences of Kkondae. BMC psychology, 13(1), 212.
• Son, D. H., Ko, D., & Lee, J. Y. (2025). The effect of mental accounting in the luxury market: prepared and unprepared consumers. Frontiers in Psychology, 16, 1554350.
• Park, J., & Ko, D. (2024). The Salience of Less Important Product Attributes. International Journal of Consumer Studies, 48(5), e13087.

• Ko, D., & Park, J. (2024). I play online games because I believe in a just virtual world: Effect of belief in a just world on playing games.  Journal of Media Psychology: Theories, Methods, and Applications.
• Ko, D. W., Lee, J. Y., & Kim, H. (2022). Loneliness, Implicit-Self and Digital Literacy. Frontiers in Psychology, 13, 701856.

• Park, J., & Ko, D. (2022). Catch me if you can: Effects of AR-enhanced presence on the mobile game experience. Internet Research, 32(4), 1235-1263.
• Seo, Y., Ko, D., & Kim, J. (2021). It is all in the mind (set)! Matching mindsets and luxury tourism. Journal of Travel Research, 60(1), 184-196.
• 이지연, 고동우, & 최경찬. (2021). 꼰대 척도의 개발 및 타당화. 한국콘텐츠학회논문지, 21(9), 164-175.
• Ko, D., & Park, J. (2020). I am you, you are me: Game character congruence with the ideal self. Internet Research. 31(2), 613-634
• Kim, K., & Ko, D. (2020). How to Build a Sustainable MICE Environment Based on Social Identity Theory. Sustainability, 12 (17), 7166.
• Lee, J. Y., Ko, D. W., & Lee, H. (2019). Loneliness, regulatory focus, inter-personal competence, and online game addiction: A moderated mediation model. Internet Research, 29(2), 381-394.
• Han, J., & Ko, D. (2018). Variability of assister availability in health insurance marketplace in the US. BMC Health Services Research, 18, 1-7.
• Ko, D. W., Bae, Y. H., & Han, J. (2018). Social exclusion and switching barriers in Medicare Part D choices. Sustainability, 10(7), 2419.
• Kwon, J., Seo, Y., and Ko, D. (2016), "The ES-IF Matching(Entity-Symbolic Versus Incremental-Functional) Model," Journal of Advertising, 1- 13.
• Ko, D., Seo, Y., and Jung, S. (2015), “The Influence of Cultural Congruence on Perceived Risk and Trust in Online-Purchase Decisions: Processing Fluency as a Mediator,” Marketing Letters, 26(3),377-390.
• Han, J., Ko, D. W., & Urmie, J. M. (2014). The role of satisfaction and switching costs in Medicare Part D choices. Research in social and administrative pharmacy, 10(2), 398-407.

[학술대회 발표논문]

• Annual Research Meeting, Academy Health(2016, Boston), "Medicare Beneficiaries' Non-switching Behavior and Social Exclusion." 
• Global Fashion Management Conference (2015, Florence, Italy), “Targeting ‘Right’ Luxury Brand Messages to ‘Right’ Consumers : New Insights from the Implicit Self-Theories.”
• Academy of Business Research (2015, New Orleans, L), “Medicare Beneficiaries’Non-switching Behavior and Social Exclusion.”
• Society for Consumer Psychology (2014, Miami, FL), “What Drives Individual Purchase Decisions in a Network: Consumer Motivation Approach.”
• EMAC, KSMS & GAMMA Joint Symposium (2013, Istanbul, Turkey), “ The Influence of Cultural Congruence on Perceived Risk and Trust in Online-Purchase Decision: Processing Fluency as a Mediator."

학회 주요 활동

• 한국마케팅학회 이사
• 대한경영학회 편집 이사
• AcademyHealth
• Association for Consumer Research
• Society for Consumer Psychology
• American Marketing Association